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416-754-0997
4732 Sheppard Ave E. Unit 4 - 6
Scarborough, ON M1S 3V6
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About Us

Our History

We first opened our doors as Wheels Direct back in 1995. Since that time, we've grown tremendously, becoming the Toronto area's top shop for custom rims and tires. In 2011, we took our shop to the next level and changed its name to the one we hold today. 

Premier Wheels Direct, just two minutes from the 401, is located in a 2000+ square foot shop with over 500 wheels. It is our goal and mission to look at each customer’s needs to ensure we find a tire and/or wheel that best suits their vehicle, style and personality. We offer a wide range of tires, wheels and accessories, from the leading to economy brands and competitive prices.

Our Location

  • SUN
    CLOSED
  • MON
    10:00 AM
    6:00 PM
  • TUE
    10:00 AM
    6:00 PM
  • WED
    10:00 AM
    6:00 PM
  • THU
    10:00 AM
    6:00 PM
  • FRI
    10:00 AM
    6:00 PM
  • SAT
    10:00 AM
    4:00 PM

Our wheel and tire shop is located at 4732 Sheppard Ave. E., Unit 4-6, in Scarborough, ON. 

We're open Monday through Friday, 10:00 a.m. to 6:00 p.m. and Saturday 10:00 a.m. to 4:00 p.m. 

We proudly serve the wheel and tire needs of Scarborough, Toronto, and Markham, Ontario. 

Our Promise

When you visit our tire and rim shop near Toronto, you can expect:

  • A huge selection of name brand tires from makers like Continental, Falken, Dunlop, Goodyear, Hankook, Pirelli, Toyo, Yokohama, and more. 
  • More than 500 rims in stock, so it's easy to find the right set for performance or appearance.
  • A friendly and knowledgeable staff that can answer any of your wheel or tire questions. 
  • Wheel services like wheel repair, wheel powder coating, caliper painting, and more.
  • Tire services like tire rotations, tire mounting and balancing, flat tire repairs, and more. 
  • Competitive pricing on all custom wheels and tires in our selection.
  • Wheel accessories like lock nuts, lug bolts, spaces, and centering rings.
  • Custom wheel drilling.
  • Tire disposal services.
  • Tire storage and seasonal changeovers.
  • Other automotive accessories like MICHELIN® wiper blades.

Visit us today when you need new wheels in Toronto, or Toronto's best deals on tires. We're located just minutes away in Scarborough and look forward to serving your wheel and tire needs soon!

Schedule Service Online Shop for Tires


MICHELIN® Tires BFGoodrich® Tires Uniroyal Tires Bridgestone Tires Continental Tires Firestone Tires Goodyear Tires

Premier Wheels Direct in Scarborough, ON

Premier Wheels Direct proudly serves the regions of Scarborough, ON, Toronto, ON, and Markham, ON with the best in rims and tires. From a huge selection of custom wheels (more than 500 in stock!) to name brand tires at affordable prices, our Scarborough tire and wheel shop makes it easy to find not only the right rims and tires, but also get the service you deserve. Our friendly and knowledgeable staff  is well trained on shopping for and installing passenger car, performance, light truck, or SUV tires. When it comes to custom wheels and wheel accessories, trust our team to offer expert advice. We also offer flat tire repairs, balancing, tire disposal, wheel repair and more. Call us today to schedule service or stop in to see us!

Contact Us

Phone: (416) 754-0997
Fax: (416) 754-1288
Address: 4732 Sheppard Ave E. Unit 4 - 6
Scarborough, ON M1S 3V6
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