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Smart Tires for Smart Drivers
Premier Wheels Direct carries a selection of General tires for customers in Scarborough, ON, Toronto, ON, Markham, ON, and surrounding areas. We are committed to locating the right set of tires to match the individual driving needs of every customer.
The General Tire and Rubber Company was founded in 1915 by William O’Neil and Winfred E. Fouse in Akron, Ohio, the rubber capital of the world. General Tire entered a booming market with over 300 competitors, so O’Neil and Fouse bypassed the original equipment (OE) market and moved straight on to focus on producing a quality replacement tire.
An early tire that General Tire released was the General Balloon Jumbo, a pneumatic truck tire that required only 12 pounds of air pressure. In 1955, General Tire entered the passenger car OE tire market as the tire supplier for General Motors.
Shop our online tire catalog to browse our selection of General tires.
The General Tire and Rubber Company underwent a name change to GenCorp, Inc. in 1984, then soon sold to Continental AG of Hanover, Germany in 1987. General Tire is currently a branch of Continental Tire North America, Inc. They still are one of the leaders in the pack for marketing, production, and development of superior tires.
General Tire still continues its tradition of manufacturing a comprehensive line of quality, ultra-high performing tires.
Regardless of your driving or budget needs, our staff can help you find the perfect set of General tires. We have the right price on the right tire for every customer that walks through our door. Contact us online, or visit us today to begin your search for the right set of General tires.
Premier Wheels Direct proudly serves the regions of Scarborough, ON, Toronto, ON, and Markham, ON with the best in rims and tires. From a huge selection of custom wheels (more than 500 in stock!) to name brand tires at affordable prices, our Scarborough tire and wheel shop makes it easy to find not only the right rims and tires, but also get the service you deserve. Our friendly and knowledgeable staff is well trained on shopping for and installing passenger car, performance, light truck, or SUV tires. When it comes to custom wheels and wheel accessories, trust our team to offer expert advice. We also offer flat tire repairs, balancing, tire disposal, wheel repair and more. Call us today to schedule service or stop in to see us!